This month I was introduced to Techrigy, a new marketing tool that measures your brand’s mentions in social media – blogs, twittter, facebook, message boards, etc.
Why use a tool like this? While you may use social media to proactively market your company, they are also accessible tools for your customers to talk about your company online. Monitoring these mentions can help you understand what is important to your customers, and help you learn from their experiences.
Techrigy will monitor your brand activity online and lets you dissect your data by demographics, sentiment (positive or negative comments), geography, days of the week and other metrics. It also identifies who writes about your brand the most; this can be helpful for marketing and customer service purposes.
It’s important that you know what people are saying about your company. Check out Techrigy. Free and Premium subscriptions are available.