Read an online article regarding the new iPhone 4S and don’t be surprised if you see an ad for T-mobile. As you may know, T-Mobile is the only major cell-phone provider that doesn’t sell an iPhone.
So why advertise around content for a product you don’t have? Maybe it’s to get your attention about the benefits T-mobile has over AT&T, Verizon and, now, Sprint like unlimited data, text and talk on the “largest 4G network”.
On the one hand T-mobile is capitalizing on content in which people are interested. On the other hand, a large proportion of “iPhone news” readers are iPhone owners or plan on being one soon.
Is this a smart, targeted move by T-mobile or is it a waste of their marketing budget?