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Great Targeting by T-Mobile or a Waste of Money?

Read an online article regarding the new iPhone 4S and don’t be surprised if you see an ad for T-mobile.  As you may know, T-Mobile is the only major cell-phone provider that doesn’t sell an iPhone.

So why advertise around content for a product you don’t have?  Maybe it’s to get your attention about the benefits T-mobile has over AT&T, Verizon and, now, Sprint like unlimited data, text and talk on the “largest 4G network”.

On the one hand T-mobile is capitalizing on content in which people are interested.  On the other hand, a large proportion of “iPhone news” readers are iPhone owners or plan on being one soon.

Is this a smart, targeted move by T-mobile or is it a waste of their marketing budget?


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