Have you ever uttered the words “this is going to go viral” or know someone who has? Are you amazed at how a video of a kitten playing the piano can reach 3 million people, but only 15 people view the corporate video you posted on YouTube – and 12 of those people are employees or relatives?
Why some things go viral can’t always be explained; however, in the book “The Viral Loop“, Adam Penenberg does a nice job discussing how businesses can create success by knowing what a customer wants and creating an environment that encourages people to share.
Penenberg gives real world examples like Twitter, Facebook and Ning as well as Tupperware – one of the earliest examples of viral marketing.
“The trick is they created something people really want, so much so that their customers happily spread their product for them through their own social network of friends, family, colleagues, and peers.”
The key to success is designing your product or service the right way.
As you start looking towards 2010, take a look at this book to see how you can apply some of its principles to your business.