Yet another way knowing your audience helps yield a greater response.
Monthly Archives: March 2010
While there are some controversies regarding Yelp’s business practices (see class-action suit of businesses against Yelp regarding pressure to buy ads to rescind untrue comments), it is still a very helpful business tool – especially for small businesses. This article was posted on Mashable.
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It doesn’t have to come from an international ad agency or global ideation company. In fact, an idea that resonates with its audience can come from anywhere.
Case in point: The VAS MADNESS promotion from The Urology Team in Austin, TX. They have extended their hours during March to encourage men who may be considering a vasectomy to do it during the NCAA’s March Madness so they can recover while watching basketball all weekend.
While the creative execution might be lacking, you can’t argue with the idea. The number of men looking for any excuse to sit and watch basketball all weekend is significant. The Urology Team just tapped into that desire and gave men who were considering the procedure a reason to have it now.
With so many ways to tap into your audience like social media, surveys, blogs, forums and good old-fashioned conversations, I am sure there are many ideas that you can develop to connect with your customer base.
Who knows – maybe it will come to you during March Madness.
To learn more about using social media for greater consumer insight attend IIR’s Social Media & Community 2.0 Strategies conference. To learn more visit http://bit.ly/d7mUWG and use code XM2205SMB to save 15%.
But there are many blogs that provide great information and ideas.
As part of referral week here are four of my favorites:
Arment Dietrich’s Fight Against Destructive Spin
John Jantsch’s Duct Tape Marketing
Brand Cottage’s Brand Hearth
American Express’ Open Forum (okay not one site, but a resource for many ideas and articles)
There are many more so please comment and share your favorite blogs so everyone can benefit.
IIR’s Social Media & Community 2.0 Strategies conference will address “Cashing in on the Conversation”. To learn more visit http://bit.ly/d7mUWG and use code XM2205SMB to save 15%.