Monthly Archives: March 2010

Behavioral Targeting Doubles Ad Effectiveness – eMarketer

Yet another way knowing your audience helps yield a greater response.

Behavioral Targeting Doubles Ad Effectiveness – eMarketer.

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Filed under Marketing Tactics

Are You Treating All Your Social Media Channels The Same?

Social media marketing is getting easier every day, especially with great tools like Hootsuite and Tweetdeck that simultaneously spread your message across all your social channels.

A recent study by ad network Chitika suggests that broadcasting the same message across the various social networks may not be the most effective way to engage your customers.

The study noted that the type of information consumed on four popular social networks – MySpace, Digg, Facebook and Twitter – varied by network.

Twitter users were significantly more interested in news, while MySpace users had a penchant for gaming and entertainment.  Digg users had the greatest interest in news, celebrity & entertainment, and gaming, while Facebook users were interested in news and community.

Just like your audience varies on different social channels, the information they desire is different as well.  So if you are treating all the channels the same way, you may be missing the opportunity to truly connect.

Social media is about creating a forum to communicate with your audience, listening to them, and providing them with information they want to receive. Doing so creates interest, trust and ultimately evangelists.

By engaging your audience with relevant messaging, you can learn what they what they want from your company, what you are doing well and where you can make improvements.

Passive social media gives you the ability to listen to your audience and understand their wants and needs.  Listening can help your company become more efficient, more innovative and more customer-focused.  And when that happens, both your company and your customers win.

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Want to learn how companies like Zappo’s, P&G, Burt’s Bees and others are improving their business through social media?  Attend IIR’s Social Media & Community 2.0 Strategies conference.  To learn more visit http://bit.ly/d7mUWG and use code XM2205SMB to save 15%.

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Yelp for Business: 4 Steps for Success

While there are some controversies regarding Yelp’s business practices (see class-action suit of businesses against Yelp regarding pressure to buy ads to rescind untrue comments), it is still a very helpful business tool – especially for small businesses.  This article was posted on Mashable.

Yelp for Business: 4 Steps for Success

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Why March Madness and Vasectomies are a Perfect Match

When an idea speaks to its audience so clearly, it catches your attention.

It doesn’t have to come from an international ad agency or global ideation company.  In fact, an idea that resonates with its audience can come from anywhere.

Case in point: The VAS MADNESS promotion from The Urology Team in Austin, TX. They have extended their hours during March to encourage men who may be considering a vasectomy to do it during the NCAA’s March Madness so they can recover while watching basketball all weekend.

While the creative execution might be lacking, you can’t argue with the idea.  The number of men looking for any excuse to sit and watch basketball all weekend is significant.  The Urology Team just tapped into that desire and gave men who were considering the procedure a reason to have it now.

With so many ways to tap into your audience like social media, surveys, blogs, forums and good old-fashioned conversations, I am sure there are many ideas that you can develop to connect with your customer base.

Who knows – maybe it will come to you during March Madness.

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To learn more about using social media for greater consumer insight attend IIR’s Social Media & Community 2.0 Strategies conference.  To learn more visit http://bit.ly/d7mUWG and use code XM2205SMB to save 15%.

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Filed under Good Communications

Betty White To Host SNL – Thanks to Social Media

Community 2.0.

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IIR’s Social Media & Community 2.0 Strategies conference will address “Cashing in on the Conversation”.  To learn more visit http://bit.ly/d7mUWG and use code XM2205SMB to save 15%.

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Referral Week

Hopefully you find this blog a valuable marketing resource.

But there are many blogs that provide great information and ideas.

As part of referral week here are four of my favorites:

Arment Dietrich’s Fight Against Destructive Spin

John Jantsch’s Duct Tape Marketing

Brand Cottage’s Brand Hearth

American Express’ Open Forum (okay not one site, but a resource for many ideas and articles)

There are many more so please comment and share your favorite blogs so everyone can benefit.

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IIR’s Social Media & Community 2.0 Strategies conference will address “Cashing in on the Conversation”.  To learn more visit http://bit.ly/d7mUWG and use code XM2205SMB to save 15%.

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How Companies are Using Social Media to Make Better Decisions

How Companies are Using Social Media to Make Better Decisions

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